Experiences

UX Lead

BOXX Insurance

Sep 2023 - Present

Driving User-Centric Design and Optimization

• Spearheaded the redesign of the policy management platform, achieving a 60% increase in user self-service adoption and reducing support requests by 48%.

• Crafted a streamlined cyber underwriter portal, enhancing the Submission-to-Bind process and improving the "time to quote" KPI by 75%.

• Collaborated with the ASM team to integrate an attack surface management platform into the underwriter portal, which cut down average risk analysis time by 46% and boosted user satisfaction ratings by 60%.

Strategic Leadership and Design Direction

• Created and executed UX strategies that align with the company’s core objectives and user needs, establishing design governance processes to maintain consistency and quality across all digital interactions.

• Led a team of UX designers, providing mentorship and growth opportunities, while guiding them through design refinements to ensure a high-quality, user-centric experience.

• Designed processes that integrate user research, comparative analysis, and usability testing into the design workflow, ensuring decisions align with business goals.

Defining UX Strategy

• Conducted comprehensive research to understand current and future customer needs, perceptions, and performance, as well as competitive analysis and Fintech industry trends.

• Established broad goals, specific and measurable objectives, positioning statements, and crafted a high-level vision and mission statement to define the company's strategic direction.

• Developed a roadmap for achieving the strategic direction, including optimizing team roles and performance, addressing skill gaps, and fostering a culture of continuous improvement.

• Focused on user-centric design, prioritizing simplicity, accessibility, speed, and leveraging common design patterns to enhance familiarity and confidence.

Product Design Expertise

• Led the design of a comprehensive policy management system for brokers and underwriters, gathering requirements, creating wireframes, prototypes, and high-fidelity designs, and collaborating with the development team to ensure seamless implementation.

• Delivered a consumer-facing portal, applying user-centered design principles to create a seamless and intuitive experience for customers to manage their cyber insurance policies.

• Conducted regular usability testing and tracked UX KPIs to validate design decisions and measure the success of design initiatives.

Senior UX/UI Designer

Oliver Marketing Agency/Equitable Insurance

Nov 2022 - Aug 2023

Design Process

• Assessed UX design requirements for digital assets, utilizing “five whys” and heuristic analysis to inform design principles.

• Researched and developed information architectures (IA) and user flows, creating flow diagrams, storyboards, site maps, and low-fidelity wireframes using tools like Miro and Adobe XD.

• Developed and conceptualized a comprehensive UX/UI design strategy for a mobile-first design.

• Provided guidance on the implementation of UX research methodologies and testing activities, utilizing usertesting.com to gather valuable insights from diverse user groups.

• Applied human-centered design methodologies to drive innovation and solve complex problems, aligning user needs with business objectives.

• Produced low-fidelity wireframes and high-fidelity prototypes in Adobe XD, rigorously testing design components for usability enhancements.

• Ensured all elements of the online user experience were optimized for improved usability and assessed design compliance with AODA & WCAG standards for accessibility.

• Adhered to the established design system, ensuring a cohesive and consistent user experience across all designed pages.

Leadership

• Led the design process from concept to implementation.

• Collaborated with marketing, design, and development teams to ensure the quality of the design and alignment with project goals.

• Facilitated UX critique sessions and stakeholder presentations to drive alignment and improve design decision-making.

• Participated in Agile project planning and tracking, ensuring all stakeholders remained aligned with project objectives.

• Reduced ambiguity in the design process through thorough research and user testing, resulting in clear and effective design solutions that met user needs and business goals and to align with Fintech industry best practices.

Skills

Technical Skills

• Generative and Evaluative Research: Quantitative and Qualitative research, Synthesis of client business, Business objectives, Interviews, Personas, IA Design, card sorting, A/B testing, Contextual interviews, Tree testing, User observation, First click testing, Diary studies, analytics, Benchmarking.

• Usability Testing: Formative or Exploratory, Assessment, Comparison and Validation testing.

• Storytelling: Storyboarding, Copywriting, Presentations, Whiteboarding

• Interaction Design: User Stories, Task Flow & Analysis, Heuristic Evaluation, Prototyping

• Conceptual: Design Sprint, Design Thinking, Design System, user-centred Design, accessibility, and WCAG guidelines, UX strategy, Agile/Scrum methodologies, Scrum delivery methodologies, Responsive design, Atomic Design system, Material Design

• Visual Design: Sketching, Wireframing, Iconography, Typography, workflows, Colour, empathy maps, prototypes, Interaction, mock-ups, information architecture, professional UI design

Toolkit

Design and Research Tools

• Figma, Sketch, Adobe XD, Axure, Framer X, UXPin, Balsamiq, Adobe Illustrator, Adobe Photoshop, Adobe Premiere, After Effects, InDesign, Zeplin, Miro/Mural, LucidChart

Project Management and Documenting Tools

• Azure DevOps, JIRA, Confluence

Related Education

Design for Accessibility

Udemy | Certificate

Dec 2019

2023 Accessibility & Usability Best Practices for UX/UI Designers (WCAG 2.2, Section 508, ADA, AODA, Level A, AA, AAA Standards)

Figma Megacourse

Udemy | Certificate

Dec 2021

User Interface Design

User Experience Design

BrainStation | Certificate

Dec 2019

BrainStation | Certificate

Sep 2019